Other
Proof-First Family Data Removal
One flat monthly price aims to keep a whole household off people-search sites, with before-and-after proof and escalation when a broker ignores the request.
In plain English
- What category is this?
- A software niche that does not fit the usual catalog buckets cleanly. Here the focus is consumer privacy.
- The idea, briefly
Build a single flat monthly household price covering every family member, with cancel-anytime billing, a before/after screenshot for every removal, a live 'still listed' self-check, and a documented escalation path (state attorney general or CCPA complaint) for brokers that refuse or ignore requests.
More ▾- What buyers expect
People comparing tools like Incogni, Optery, DeleteMe (Abine) expect the basics to work without surprise fees or missing pieces. The loud complaints are: Paid services leave the biggest people-search sites up; and services refuse to work on sites outside their published list and cap custom requests. This is corroborated on an opened page, not only the unopenable review: PCMag states DeleteMe 'limits you to 40 custom removals per year', and its standard plan gets automated removal from only about 135 of the 850+ sites it lists. The specific 'about 72 websites' snippet from Trustpilot (source 7, HTTP 403, never opened) is unverified and conflicts with DeleteMe's own coverage.
More ▾
- Sources
- 16
- Checked
- 10
- Competitors
- 3
- Gaps
- 6
- Page checked
- 10 · 63%
- Snippet only
- 6 · 37%
- Documented
- 6 · 40%
- Interpreted
- 9 · 60%
- complaint5
- pricing4
- market3
- playbook2
- revenue2
Competitors
3Parsed from public pricing blurbs (entry paid tier when available). Max in set: $7.99/mo.
| Competitor | From | Free tier | Source |
|---|---|---|---|
| Incogni | $7.99/mo | — | incogni.com✓ |
| Optery | $3.99/mo | Yes | optery.com✓ |
| DeleteMe (Abine) | Unverified | — | joindeleteme.com✓ |
What customers complain about
6| Gap | Src |
|---|---|
Paid services leave the biggest people-search sites up. | |
Services refuse to work on sites outside their published list and cap custom requests. This is corroborated on an opened page, | |
Removals are not permanent, so the subscription never ends: stop paying and listings return, and the law only forces brokers to stop displaying the data, not delete it. | |
The most expensive tested service did not test best. Consumer Reports' 2024 study found DeleteMe removed 27% of profiles across 13 tested sites in four months versus 70% for manua… | |
Billing and auto-renew complaints. The cited BBB complaint ('unauthorized and repeated charges') and Trustpilot review ('One-time service advertised - creating an abonnement and b… | |
Non-compliant brokers are the structural failure point and no service can force them. |
Documented Interpreted
How competitors find customers
4| Tactic | Src |
|---|---|
| DeleteMe pays affiliates 30-40% of order value and runs a creator program aimed at YouTubers, podcasters and TikTokers, so independent reviewers monetize recommending it. | joindeleteme.com✓ |
| Optery gives away free ongoing monitoring and a free exposure report, then upgrades to paid automated removal from $39 a year. | optery.com✓ |
| Incogni runs a free exposure scanner plus a library of per-broker opt-out guides (Whitepages, TruthFinder, Checkpeople, TruePeopleSearch) as search top-of-funnel, | incogni.com✓ |
| DeleteMe publishes a free scan and a podcast and runs both an affiliate and a creator program as owned channels. | joindeleteme.com✓ |
Your angle & pricing wedge
| Piece | Claim | Src |
|---|---|---|
| Angle | A single flat monthly household price covering every family member, with cancel-anytime billing, a before/after screenshot for every removal, | |
| Wedge | Mechanism: bill the household, not the person or the year. One flat monthly fee (target $6.99-$8.99) covers every family member with cancel-anytime billing and… | joindeleteme.com✓ |
How others got traction
3| Move | Why | Src |
|---|---|---|
| DeleteMe built the paid consumer category largely through affiliates and creators rather than produ… | Company-attributed: its affiliate page publishes 'Commissions equal to 30-40% of AOV!' and its influencer page recruits YouTubers, | joindeleteme.com✓ |
| Optery makes a free, ongoing monitoring tier the entry point and sells automated removals from $39… | Company-attributed: its opened pricing page says 'Sign up for Free Ongoing Monitoring. | optery.com✓ |
| Incogni pairs a free exposure scanner and a large library of per-broker opt-out guides with monthly… | Documented on the opened pricing page, whose footer links a Free Exposure Scanner and dozens of guides (Whitepages opt out, | incogni.com✓ |
Market heat
DeleteMe's affiliate page states it has removed 'over 100 Million listings' since 2011 and pays affiliates 'Commissions equal to 30-40% of AOV!' (company-reported, page opened).
More ▾Incogni's pricing page says it covers 420+ data brokers and has completed 245+ million removal requests, and claims 187+ hours saved versus do-it-yourself removal (company-reported, page opened).
More ▾Consumer Reports tested removal services and found DeleteMe removed 27% of results across 13 people-search sites in four months versus 70% for manual removals (confirmed on the opened Wikipedia page, which cites the Consumer Reports PDF).
More ▾CB Insights' opened company page lists a 'DeleteMe Acquires Permission Slip to Expand Consumer Privacy Platform' headline dated Jul 2 2026. The page does not attribute Permission Slip to Consumer Reports, and the 'hundreds of thousands of users', '1,000+ enterprise customers' and 'nearly 5 million privacy requests' figures in the original draft are not on the page and have been removed.
More ▾
Revenue signals
7| Signal | Src |
|---|---|
DeleteMe: 'Over 100 Million listings removed' (company-reported; affiliate page opened). | joindeleteme.com✓ |
DeleteMe: 'We've saved our users over 31,000,000+ hours of effort' (company-reported; pricing page opened). | joindeleteme.com✓ |
DeleteMe: a third-party estimate puts annual revenue near $21.3M with 100+ employees (third-party estimate; | compworth.com· |
DeleteMe: CB Insights' opened company page lists a Jul 2 2026 headline that it acquired Permission Slip; the previously quoted user, | cbinsights.com✓ |
Incogni: 420+ data brokers covered, 245+ million removal requests completed, and 187+ hours saved vs DIY (company-reported, page opened). | incogni.com✓ |
Category list pricing documented: per-person automated removal runs $39-$249/year (Optery, opened) and $95.88-$179.88/year (Incogni Standard/Unlimited, | pcmag.com✓ |
DeleteMe's own 2021 PII Marketplace Report calls the data broker ecosystem 'a $200bn industry, | prnewswire.com· |
Should you build this?
Who pays: a household worried about its home address, phone number and relatives showing up on people-search sites. The category has paying customers - Incogni reports 420+ brokers covered and DeleteMe reports more than 100 million listings removed - but the services are expensive and hard to trust. Independent testing confirms the trust gap: Consumer Reports found DeleteMe cleared only about 27% of profiles in four months while manual opt-outs cleared about 70% (via Wikipedia), and CNET's lab benchmark put Optery at 68% and the worst service at 4%. A cheap, monthly, cancel-anytime household plan that shows before-and-after proof and escalates brokers that ignore requests could win share, but this is not guaranteed and it is not proven buyers will switch: Optery already sells automated removal from $39 a year with free monitoring, and the real work is keeping a broker list current and chasing non-compliant brokers (the arXiv study finds many brokers non-responsive or demanding identity checks the CCPA disallows). The specific complaint evidence (still-listed sites, refusal on off-list sites, billing) rests on snippet-only Trustpilot/Reddit/BBB pages that could not be opened (Trustpilot, BBB and CompWorth returned HTTP 403; the Reddit pages returned empty shells) and is therefore unverified; the off-list/custom-removal cap point is the one gap corroborated by an checked source (PCMag: 40 custom removals a year, automated removal from ~135 of 850+ sites). Before building anything: recruit 20 households that already pay DeleteMe, Incogni, Optery or similar; for each, screenshot their own name on five major people-search sites, have them run the opt-outs by hand once, and then quote a flat $6.99-a-month unlimited-household plan with cancel-anytime billing. Proceed only if at least 5 households prepay, if 12 of the 20 still find their own address or phone listed after a paid year, and if most say they would rather pay monthly than annually.
More ▾
All sources
16| Source | Kind | Status | Accessed |
|---|---|---|---|
| pricing | page checked | 2026-10-16 | |
| pricing | page checked | 2026-10-16 | |
| pricing | page checked | 2026-10-16 | |
| playbook | page checked | 2026-10-16 | |
| playbook | page checked | 2026-10-16 | |
| complaint | page checked | 2026-10-16 | |
| complaint | snippet only | 2026-10-16 | |
| complaint | snippet only | 2026-10-16 | |
| complaint | snippet only | 2026-10-16 | |
| pricing | page checked | 2026-10-16 | |
| market | page checked | 2026-10-16 | |
| market | page checked | 2026-10-16 | |
| complaint | snippet only | 2026-10-16 | |
| revenue | page checked | 2026-10-16 | |
| market | snippet only | 2026-10-16 | |
| revenue | snippet only | 2026-10-16 |