Steady — No-Trap Mindful Drinking Coach

People who drink regularly and want to cut back already pay for help: Reframe sells roughly $100 a year and has tens of thousands of paying customers, and Sunnyside charges $99 a year and reports 600,000+ users. What those customers complain about is not the habit advice but the money: a 7-day trial that turns into a $79.99-$119.99 annual charge, cancellation that keeps billing, support you cannot call, an app that assumes you drank nothing on a day you did not log, and a progress log you lose unless you pay for a year. This idea sells the same simple job — track drinks, get a gentle weekly plan, drink less — for a flat $4.99 a month or $39 a year with the price shown before signup, cancel in one tap, a refund if it is not for you, no trial-to-year trap, a nightly check-in instead of assuming zero, a one-tap fresh start after a slip, and your drinking log kept on your phone with no ad-tracking identifiers. This is not a guaranteed winner: Reframe and Sunnyside both outspend a solo founder on ads, and their content and communities are real reasons people stay, so the product has to earn trust rather than just be cheaper. Do not build yet: recruit 40 people from r/cutdowndrinking-style communities and review sites who paid Reframe or Sunnyside in the last year and had a billing or logging problem, show each a working prototype and a plain price page, and ask for a $39 annual pre-order.