Loyalty Bill Reset

The pain a new product can attack is not another rewards app but the bill. Shopify store owners already pay real money for loyalty apps, and the job is simple: turn repeat customers into points, tiers and referrals. The category clearly makes money: Smile has 4,616 app-store reviews, LoyaltyLion says it runs 12,000+ rewards programs, and BON and Rivo each have over a thousand reviews. Merchants publicly say Smile's order thresholds push them toward $200 a month, that LoyaltyLion quoted an arbitrary custom price and then raised it year after year, and that importing old orders to Rivo was billed as usage. So the wedge is an independent, vendor-neutral tool that forecasts a merchant's loyalty bill from order volume and the incumbents' published rate cards, benchmarks alternatives, and exports members, points and tiers so a switch does not lose accumulated value. The hard truth is that the incumbents advertise bundled migration (and Smile lists white-glove migration), so moving points alone is not a business; the honest bet is that merchants will pay a small flat fee to see the truth about their bill before compressing a switch. This is not guaranteed to work. Kill it if fewer than 5 of 20 pay, if the incumbents' export access blocks five or more of the migrations, or if more than half say the incumbents' free migration already covers them.