Flat-Rate Unmetered Order Tracking

Small Shopify and WooCommerce stores pay for branded order tracking for one job: tell buyers where their order is so they stop emailing support. The category clearly makes money - AfterShip says it has 20,000+ paid customers and has tracked 9.4B shipments, and CWILL (formerly ParcelPanel) says 16,000+ brands use it. The opening is the billing model, and merchants are complaining on AfterShip's own Shopify listing: one store says it was 'billed for every order you print, whether or not the customer ever opens the tracking portal', that extra orders cost over 12p each, and that overage charges kept accumulating after auto-renew was switched off; another says Royal Mail support is locked to the top plans, making it too costly for a small shop; a five-year customer says a custom-domain feature was quietly moved to the Enterprise plan. A flat per-store price with unlimited tracked orders, every carrier and one-click cancellation directly answers those complaints, but the free plans (AfterShip and CWILL both have one) and AfterShip's bundled returns, shipping and warranty are real obstacles. Do not assume it works. Concrete next step: interview 20 Shopify/WooCommerce owners doing roughly 500-5,000 orders a month who already pay for a tracking app; collect their last invoice and monthly order count, show the same volume on a flat $19/month plan, and ask for a paid three-month pre-order. Kill it if fewer than 5 of 20 pre-pay, if the median current bill is under $19, or if most say the free tier already covers them.