Finance & compliance
Pulley-Exit Flat-Rate Cap Table
Flat per-company cap-table management with bundled unlimited 409A updates and white-glove migration, built for the sub-50-stakeholder startups orphaned by Pulley's shutdown.
In plain English
- What category is this?
- Companies buy to handle money and rules — payments, accounting, tax, audits. Here the focus is fintech.
- The idea, briefly
Build one flat per-company price (not per stakeholder) covering unlimited stakeholders under 50, bundled unlimited 409A updates, 83(b)/3921/Rule 701 basics, and an offered white-glove migration from Pulley or spreadsheets in 3-5 business days. Caveat: Eqvista already bundles unlimited 409A updates at $990/yr, so the bundle is proven but not novel - the flat-per-company meter is the only fresh element.
More ▾- What buyers expect
People comparing tools like Carta, Pulley, Eqvista expect the basics to work without surprise fees or missing pieces. The loud complaints are: Quote-only paid tiers with unpublished rate; and forced migration with no assisted exit except to Carta.
More ▾
- Sources
- 6
- Checked
- 6
- Competitors
- 3
- Gaps
- 3
- Page checked
- 6 · 100%
- Snippet only
- 0 · 0%
- Documented
- 6 · 67%
- Interpreted
- 3 · 33%
- pricing3
- playbook1
- market1
- complaint1
Competitors
3- CartaFree
Parsed from public pricing blurbs (entry paid tier when available). Max in set: $1/mo.
| Competitor | From | Free tier | Source |
|---|---|---|---|
| Carta | Free | Yes | carta.com✓ |
| Pulley | See notes | — | pulley.com✓ |
| Eqvista | See notes | — | eqvista.com✓ |
What customers complain about
3| Gap | Src |
|---|---|
Quote-only paid tiers with unpublished rate. | |
Forced migration with no assisted exit except to Carta. | |
Quote-only pricing plus uncertain data portability. |
Documented Interpreted
How competitors find customers
2| Tactic | Src |
|---|---|
| Eqvista's migration-jacking: dedicated switch-from-Pulley offer page (first year free, $500 409A credit, 3-5-day white-glove migration, | eqvista.com✓ |
| Eqvista's standing competitor-comparison SEO library (Eqvista vs Carta, vs Pulley, | eqvista.com✓ |
Your angle & pricing wedge
| Piece | Claim | Src |
|---|---|---|
| Angle | One flat per-company price (not per stakeholder) covering unlimited stakeholders under 50, bundled unlimited 409A updates, 83(b)/3921/Rule 701 basics, | |
| Wedge | Mechanism: bill the company, not the stakeholder count. Carta's opened FAQ meters every paid package per stakeholder against an unpublished minimum annual fee,… |
How others got traction
3| Move | Why | Src |
|---|---|---|
| Carta's free Launch tier (up to 25 stakeholders, up to $1M raised) funnels tiny startups onto the p… | Eligibility terms are company-stated on the opened pricing page; that the free tier seeds an investor-expected default is my inference only… | carta.com✓ |
| Pulley published transparent pricing ($1,200/yr Startup, $3,500/yr Growth with 409A) and its opened… | No founder-attributed cause for the shutdown appears on the opened pricing page or the opened BPM advisory; | pulley.com✓ |
| Eqvista runs migration-jacking as a repeatable playbook: dedicated switch-from-Pulley offer page (f… | Offer terms and comparison-page library are company-stated on opened pages; the effect signal (high inquiry volume banner) is company-repor… | eqvista.com✓ |
Market heat
Pulley announced Sep 15 2026 it winds down with final day of operations Dec 8 2026 and a Nov 30 2026 cutoff to opt into arranged Carta migration pricing.
Eqvista's own opened pricing page banner states it is experiencing a high volume of inquiries following Pulley's shutdown announcement.
Pulley's own opened pricing page carries a shutdown banner stating Pulley shuts down 12/8/26 with customers redirected to Carta.
Revenue signals
4| Signal | Src |
|---|---|
Eqvista: company-reported 'Trusted by 25,000+ private companies representing over $9 trillion in assets valued' on its opened migration page - self-reported, | eqvista.com✓ |
Pulley willingness-to-pay anchor from opened pricing page: Startup $1,200/yr and Growth $3,500/yr with 409A - published list prices, not revenue, | pulley.com✓ |
Carta monetization structure from opened pricing page: Launch free up to 25 stakeholders/$1M raised, | carta.com✓ |
Category self-serve math 60 stakeholders on Eqvista Premium lists at 60 x $2 x 12 = $1,440/yr before valuation; | eqvista.com✓ |
Should you build this?
Pricing opacity pain is documented on opened pages - quote-only paid tiers against an unpublished per-stakeholder rate and a 2019 HN thread noting inquire-for-details pricing annually > $2,000 with CSV transfer pain. But the cautionary evidence is decisive: Pulley offered transparent undercut pricing and still shut down with an arranged Carta off-ramp, and Eqvista already bundles unlimited 409A updates from $990/yr, so neither flat pricing nor bundling is novel and counsel acceptance is unproven inference.
More ▾
All sources
6| Source | Kind | Status | Accessed |
|---|---|---|---|
| pricing | page checked | 2026-09-19 | |
| pricing | page checked | 2026-09-19 | |
| pricing | page checked | 2026-09-19 | |
| playbook | page checked | 2026-09-19 | |
| market | page checked | 2026-09-19 | |
| complaint | page checked | 2026-09-19 |