E‑commerce & retail
Flat-Rate Marketplace Brand Shield
Done-for-you counterfeit and listing-hijack removal for small brands selling on Amazon, Etsy and eBay, at one flat monthly price with unlimited takedowns.
In plain English
- What category is this?
- Sellers and shoppers use this to list, sell, fulfill, or buy products online. Here the focus is e.
- The idea, briefly
Build one flat per-account price for a small brand: unlimited trademarks, unlimited marketplaces and unlimited removals, with the filing done for you, automated test-buy and evidence packets, and re-filing/escalation when a platform auto-closes a case - the exact failure the Seller Central threads describe.
More ▾- What buyers expect
People comparing tools like Red Points, IP Moat, Brand Protector expect the basics to work without surprise fees or missing pieces. The loud complaints are: Marketplaces auto-close hijack reports, so small brand owners get no removal and absorb the damage; and a single filing mistake can lock a brand out of the only tool that removes a hijacker.
More ▾
- Sources
- 14
- Checked
- 10
- Competitors
- 5
- Gaps
- 5
- Page checked
- 10 · 71%
- Snippet only
- 4 · 29%
- Documented
- 8 · 80%
- Interpreted
- 2 · 20%
- pricing5
- complaint4
- market2
- revenue2
- playbook1
Competitors
5- IP Moat$35/mo
- Brand Protector$199/mo
- Recon$50/mo
Parsed from public pricing blurbs (entry paid tier when available). Max in set: $199/mo.
| Competitor | From | Free tier | Source |
|---|---|---|---|
| Red Points | Unverified | — | redpoints.com✓ |
| IP Moat | $35/mo | Yes | ipmoat.ai✓ |
| Brand Protector | $199/mo | Yes | brandprotector.io✓ |
| Recon | $50/mo | Yes | recon.bot✓ |
| BrandShield | Unverified | — | knockoff.co✓ |
What customers complain about
5| Gap | Src |
|---|---|
Marketplaces auto-close hijack reports, so small brand owners get no removal and absorb the damage. | |
A single filing mistake can lock a brand out of the only tool that removes a hijacker. | |
The evidence burden (test buys, photos) falls entirely on the seller. | |
The enterprise price excludes small brands by design. | |
Automated reporting produces false positives that damage paying customers. |
Documented Interpreted
How competitors find customers
3| Tactic | Src |
|---|---|
| Brand Protector built the product inside the founder's own eight-figure DTC brand and uses that brand as the live case study, | brandprotector.io✓ |
| IP Moat runs a free tailored counterfeit audit as top-of-funnel, then upsells to a monthly subscription. | ipmoat.ai✓ |
| Recon gives away a free-forever Shopify plan (weekly clone checks) as top-of-funnel and sells the paid tier on faster, wider monitoring. | recon.bot✓ |
Your angle & pricing wedge
| Piece | Claim | Src |
|---|---|---|
| Angle | One flat per-account price for a small brand: unlimited trademarks, unlimited marketplaces and unlimited removals, with the filing done for you, | |
| Wedge | Mechanism: remove the meters. Red Points charges a $938/mo base and then meters trademarks ($174/mo for the first) and marketplaces (Amazon $285/mo; | redpoints.com✓ |
How others got traction
3| Move | Why | Src |
|---|---|---|
| Red Points grew a bootstrapped 2011 Barcelona startup into a 1,300+ brand platform that now prices… | Company-attributed arc (founder-led) plus third-party reporting; my inference is that the metered enterprise model monetizes large brands w… | expansion.com· |
| Brand Protector was built inside the founder's own eight-figure DTC brand (Wuffes) and sold self-se… | Founder-attributed: he wanted an affordable tool for a problem he says every DTC brand has; | brandprotector.io✓ |
| Red Points markets a flat fee with unlimited detections and takedowns within an agreed scope, | Company-attributed on its own pricing FAQ; my inference is that this framing is aimed at buyers who fear volume-based bills, | redpoints.com✓ |
Market heat
Red Points, the category leader, is a large funded business: roughly $102.94M raised over nine rounds (third-party funding database).
Red Points reported 2023 consolidated revenue of EUR 33.4M (up 12%) against a EUR 6.96M loss, with new-business growth driven by mid-size (25%) and large (30%) clients (third-party reporting).
More ▾Red Points' self-serve checkout has a floor of $1,250/mo (about $15,000/yr) and its managed tiers are quote-only, so the enterprise end clearly monetizes.
Newer SMB-priced tools launched into the same problem - Brand Protector at a flat $199/mo (2026) and IP Moat from $105/mo - which is evidence of paying demand below enterprise.
More ▾Recon ships a free-forever Shopify app plan, showing the very low end is already contested.
Revenue signals
3| Signal | Src |
|---|---|
Red Points: 2023 consolidated revenue EUR 33.4M, up 12% year over year, with a EUR 6.96M net loss; | expansion.com· |
Category list pricing documented on opened pages: Red Points $938/mo + per-trademark and per-marketplace meters with a $1,250/mo floor; | redpoints.com✓ |
No revenue figure is published by the SMB entrants (Brand Protector, IP Moat, Recon), so their traction is unquantified. | brandprotector.io✓ |
Should you build this?
The category plainly monetizes - Red Points runs a 1,300-brand business with roughly $102.94M raised and EUR 33.4M in 2023 revenue - and the pain is real and current: in two threads sellers describe Amazon auto-closing hijack reports with no resolution, a filing slip locking a brand out of Brand Registry, and having to run their own test buys to get a human to act. Who pays: the owner of a small brand that sells on marketplaces such as Amazon, Etsy or eBay and has fakes or hijackers on its listings. The job: find the fake and hijacking offers, build the evidence, and get them taken down without the owner becoming a part-time paralegal. The problem is that the cheap end is no longer empty: Brand Protector already sells a flat $199/mo unlimited plan, IP Moat starts at $105/mo, and Recon gives clone checks away free, so this is a packaging and service-model wedge, not a missing capability, and the two most-cited competitor weaknesses (Red Points' metered pricing and its false positives) come partly from a competing vendor's content rather than neutral reviews.
More ▾
All sources
14| Source | Kind | Status | Accessed |
|---|---|---|---|
| pricing | page checked | 2026-10-15 | |
| pricing | page checked | 2026-10-15 | |
| pricing | page checked | 2026-10-15 | |
| pricing | page checked | 2026-10-15 | |
| playbook | page checked | 2026-10-15 | |
| pricing | page checked | 2026-10-15 | |
| complaint | page checked | 2026-10-15 | |
| complaint | page checked | 2026-10-15 | |
| market | page checked | 2026-10-15 | |
| market | page checked | 2026-10-15 | |
| revenue | snippet only | 2026-10-15 | |
| complaint | snippet only | 2026-10-15 | |
| complaint | snippet only | 2026-10-15 | |
| revenue | snippet only | 2026-10-15 |