E‑commerce & retail
Own-Your-Stockists Wholesale Portal
A flat-fee wholesale reorder site that helps small brands move repeat shop accounts off Faire's 15% commission and keep the margin.
In plain English
- What category is this?
- Sellers and shoppers use this to list, sell, fulfill, or buy products online. Here the focus is e.
- The idea, briefly
Build a white-label, commission-free wholesale reorder portal at one flat monthly price, with account-specific pricing, a quick-order grid, net-term invoicing and a one-click importer for a brand's existing Faire retailer and product data, aimed at moving repeat accounts off Faire. Note: Faire already charges 0% on brand-driven Faire Direct orders (sources 5 and 6) and source 8 states Faire's terms bar direct billing for a Faire-sourced account while the brand stays on Faire, so the realistic segment is brands willing to run their Faire-sourced repeat accounts off Faire entirely.
More ▾- What buyers expect
People comparing tools like Faire, Wholesale Gorilla, OrderDock expect the basics to work without surprise fees or missing pieces. The loud complaints are: Faire keeps 15% on every reorder from a retailer it introduced, and its terms prevent moving that account to direct billing while a brand stays on Faire, so the fee never ends; and brands report Faire stacking new charges on top of the commission: a seller was quoted as writing that on top of 'the 15% + $10 commission' Faire added promoted listings, and a commenter as saying 'now I get to pay $200-$400/month to reach buyers. AND 15% in perpetuity. That's BS and an absolute money grab.' (Reddit returned no body on fetch, so these are snippet-only and unverified; treat the quotes as unconfirmed.).
More ▾
- Sources
- 10
- Checked
- 6
- Competitors
- 3
- Gaps
- 5
- Page checked
- 6 · 60%
- Snippet only
- 4 · 40%
- Documented
- 7 · 58%
- Interpreted
- 5 · 42%
- pricing4
- market2
- complaint2
- playbook1
- revenue1
Competitors
3- FaireFree
- Wholesale Gorilla$34.95/mo
Parsed from public pricing blurbs (entry paid tier when available). Max in set: $34.95/mo.
| Competitor | From | Free tier | Source |
|---|---|---|---|
| Faire | Free | Yes | faire.com· |
| Wholesale Gorilla | $34.95/mo | Yes | apps.shopify.com✓ |
| OrderDock | Unverified | — | orderdock.app· |
What customers complain about
5| Gap | Src |
|---|---|
Faire keeps 15% on every reorder from a retailer it introduced, and its terms prevent moving that account to direct billing while a brand stays on Faire, so the fee never ends. | |
Brands report Faire stacking new charges on top of the commission: a seller was quoted as writing that on top of 'the 15% + $10 commission' Faire added promoted listings, | |
Faire's algorithm and fee stack can collapse a brand's wholesale channel: a seller was quoted as writing 'My wholesale orders went from 300k a year to 50k. | |
Wholesale Gorilla is not reliable for some long-term merchants: a four-year user wrote that it 'has fallen into a mess of AI customer support, useless and complicated updates, | |
The features a small wholesale brand actually needs are gated: net terms and the quick-order form start at $69.95/mo and volume discounts at $149.95/mo on Wholesale Gorilla, |
Documented Interpreted
How competitors find customers
3| Tactic | Src |
|---|---|
| Faire Direct link sharing: brands put a personalized Faire Direct link and QR code on their website menu, email signatures, social bios and trade-show booths; | faire.com✓ |
| Subsidize the buyer to seed the loop: Faire funds a 50%-off first order (up to $150) plus a year of free shipping for retailers who arrive through a brand's link, | faire.com✓ |
| Wholesale Gorilla: publish the product as a Shopify App Store listing so merchants discover it inside the admin they already use; the listing shows a 4.8 rating from 317 reviews. | apps.shopify.com✓ |
Your angle & pricing wedge
| Piece | Claim | Src |
|---|---|---|
| Angle | A white-label, commission-free wholesale reorder portal at one flat monthly price, with account-specific pricing, a quick-order grid, | |
| Wedge | Mechanism: charge for the software, not the sale. On $10,000/month of Faire-originated wholesale a brand pays roughly $1,500 in commission, | faire.com· |
How others got traction
3| Move | Why | Src |
|---|---|---|
| Faire turned its brands into a retailer-acquisition channel by giving each brand a personalized Fai… | Faire-attributed in its own blog: the quote and the 4x figure come from a Faire survey of brands with at least one order between Feb 7 and… | faire.com✓ |
| Faire subsidizes the buyer end of that link: a retailer new to Faire who arrives through a brand's… | Faire-attributed: its blog says the offer 'isn't coming from your pocket-it's Faire's investment in your success.' My inference is that thi… | faire.com✓ |
| Wholesale Gorilla was built by a Shopify merchant who wanted the wholesale tool for their own store… | Founder-attributed: the listing says 'Wholesale Gorilla is the app we wish we had when we launched our Shopify store.' The claim that App S… | apps.shopify.com✓ |
Market heat
Faire reports $8B+ in brand sales to date, 100,000+ brands from 120+ countries and more than $1.5B raised, with hundreds of thousands of retailers (company-reported).
More ▾Faire charges brands 15% on every marketplace order plus a one-time $10 new-customer fee, and gives 0% only for orders the brand drives itself; 15% and the $10 first-order fee are corroborated by source 8, while the 1.9-3.5% + $0.30 processing ladder comes from source 1, which now returns HTTP 403 and could not be re-verified.
More ▾Wholesale Gorilla, a Shopify-only wholesale app, shows a 4.8 rating from 317 reviews and sells Lite/Advanced/Premium at $34.95/$69.95/$149.95 per month with no free plan.
More ▾Faire's Faire Direct help article states its order-taking tools are backed by 'the benefits that over 700k retailers already love', and lists 60-day payment terms, free first-order returns and a referral discount as buyer benefits Faire covers.
More ▾
Revenue signals
5| Signal | Src |
|---|---|
Faire reports $8B+ in brand sales to date, 100,000+ brands from 120+ countries and more than $1.5B raised (self-reported on its about page, | faire.com✓ |
Faire's self-serve price is commission-only: 15% plus a $10 new-customer fee plus 1.9-3.5% + $0.30 processing, | faire.com· |
Wholesale Gorilla lists $34.95/$69.95/$149.95 per month with a 21-day trial and no free plan, and its Shopify listing shows 4.8 stars from 317 reviews. | apps.shopify.com✓ |
OrderDock advertises flat tiers of $20/$49/$99 per month with no commission and no per-order fees, but its homepage would not load, | orderdock.app· |
On a $360 Faire reorder the operator guide shows $54 of commission (15%) versus about $7 of processing on a Faire Direct order (third-party analysis, opened). | twenty3.tech✓ |
Should you build this?
Indie brands pay Faire 15% on every reorder from a shop Faire introduced, plus a $10 first-order fee and processing, and small Shopify merchants pay Wholesale Gorilla $34.95 to $149.95 a month for wholesale pricing and net terms. The job here is to give a brand a branded reorder site for the stockists it already has, with account-specific pricing, a quick-order grid, net-term invoicing and a one-click import of its Faire customer and product data, for one flat fee and no commission. Faire is enormous ($8B+ in brand sales, 100,000+ brands, 700k+ retailers) and absorbs retailer credit risk and net-60 terms, and a low-cost copycat, OrderDock, advertises $20 a month with no commission (unconfirmed), so this is not a sure thing. Two caveats the test must resolve: Faire already charges 0% on brand-driven Faire Direct orders (sources 5 and 6), and source 8 states Faire's terms bar moving a Faire-sourced retailer to direct billing while the brand stays on Faire, so this product is really an argument for brands to run their Faire-sourced repeat accounts off Faire entirely - a bigger behavioral and credit-risk ask than a cheaper reorder page. The pitch is a $39 a month plan positioned to undercut Faire's 15% on repeat orders and Wholesale Gorilla's $149.95 tier. Test it before building: get 20 brands doing $5k+ a month on Faire to export their order history, count how many have a retailer with three or more orders, and try to pre-sell a $99 three-month migration pilot; walk away if fewer than six can show a repeat retailer or fewer than five will pay.
More ▾
All sources
10| Source | Kind | Status | Accessed |
|---|---|---|---|
| pricing | snippet only | 2026-10-04 | |
| pricing | page checked | 2026-10-04 | |
Wholesale Gorilla plan comparison wholesalegorilla.com | pricing | page checked | 2026-10-04 |
| pricing | snippet only | 2026-10-04 | |
| market | page checked | 2026-10-04 | |
| playbook | page checked | 2026-10-04 | |
| revenue | page checked | 2026-10-04 | |
| market | page checked | 2026-10-04 | |
| complaint | snippet only | 2026-10-04 | |
| complaint | snippet only | 2026-10-04 |