Health & wellness
Flat-Rate, All-Inclusive Online Coaching Platform
For coaches with 75 to 300 active clients: one flat monthly price, unlimited clients, every feature on, and one-click export.
Founder thesis
Feature gating and data lock-in are the two things coaches complain about most, and one flat price with everything on plus clean export answers both. The market is big and already paying: Trainerize says 400,000+ trainers, and My PT Hub sells unlimited clients at $59/mo. The bet is that everything included below My PT Hub Ultimate, plus full export, is enough to switch, and nobody has proven that yet.
What others got wrong
Headline prices hide the features coaches actually need. Trainerize charges $10/mo for payments and $10/mo for video, Everfit charges $8-33/mo per add-on, and My PT Hub gates white-label at $145/mo.
They lock your data in, so leaving means losing it. A coach with about 10 active clients could not get programs and check-ins out, and wrote that anything beyond the basic data is "contact support" or just gone the day you cancel your subscription.
They meter clients even when every feature is included. PT Distinction keeps all features in the base price but charges per extra client, so a 100-client coach on Master pays $89.90 plus 50 x $1.60 = $169.90/mo.
They make the bill hard to justify as the roster grows. One coach left PT Minder because the cost was too high for the features actually used, and another was already looking to move off Trainerize.
What should work
Open with a free tier and no card, because Trainerize gives 1 client free, Everfit gives 5, and My PT Hub runs a 30-day no-card trial before a free downgrade tier.
Pay affiliates recurring commission, the way Trainerize pays 15% recurring on subscriptions and add-ons with a 90-day cookie and Everfit pays 10% of referred revenue for two years.
Work the certification pipeline like Trainerize, which sells NASM/AFAA and IPTA discounts and puts the product in front of newly certified trainers.
Charge one flat account-level fee that undercuts the metered and add-on stack at 75-300 clients, which is exactly where Trainerize, TrueCoach, Everfit and PT Distinction all cost more.
What kills it
- My PT Hub already sells unlimited clients at $59/mo, so the headline wedge is half taken.
- Incumbents' marginal cost per client is low and they can re-price at any time; three of them already offer free or trial tiers.
- AI meal planning and video are sold as paid add-ons by Everfit, Trainerize and My PT Hub, so an all-inclusive flat plan has to absorb real cost.
- Nothing shows coaches will pay a new entrant, and the core product is a commodity.
What users want
5No add-ons hiding features I need.
A coach on r/personaltraining wrote that every pricing page looks reasonable until a trial reveals booking, payments or branding are all locked behind add-ons or higher tiers.
Get my clients, programs and check-ins out whenever I want.
A coach on r/personaltraining wrote that most platforms don't let you easily export your data and that anything beyond the basics is "contact support" or just gone the day you cancel.
Stop paying per client as my roster grows.
A coach on r/personaltraining said they left PT Minder because the cost was too high for the features used, and another said they were looking to move off Trainerize.
Wearable data that actually helps programming.
An online-only coach with 32 clients on r/personaltraining said wearable integration means "we sync step count from Apple Health", and he wants session HR zones, recovery markers and sleep impact.
A program builder I don't hate.
A coach on r/personaltraining said Trainerize is really annoying to build programs in, after QuickCoach shut down and pushed its users there.
- Sources
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- Checked
- 18
- Competitors
- 5
- Gaps
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- Page checked
- 18 · 100%
- Snippet only
- 0 · 0%
- Documented
- 11 · 79%
- Interpreted
- 3 · 21%
- complaint7
- pricing5
- playbook3
- market2
- revenue1
Competitors
5- ABC Trainerize$9/mo
- TrueCoach$26.34/mo
- Everfit$9/mo
- PT Distinction$1.6/mo
- My PT Hub$10/mo
Parsed from public pricing blurbs (entry paid tier when available). Max in set: $26.34/mo.
| Competitor | From | Free tier | Source |
|---|---|---|---|
| ABC Trainerize | $9/mo | Yes | trainerize.com✓ |
| TrueCoach | $26.34/mo | Yes | truecoach.co✓ |
| Everfit | $9/mo | Yes | everfit.io✓ |
| PT Distinction | $1.6/mo | Yes | ptdistinction.com✓ |
| My PT Hub | $10/mo | — | mypthub.net✓ |
What customers complain about
7| Gap | Src |
|---|---|
Feature gating: headline prices hide the features coaches need. Trainerize charges $10/mo for payments and $10/mo for video, Everfit charges $8-33/mo per add-on, and My PT Hub gates white-label at $145/mo. A coach wrote: "Every pricing page looks reasonable until you start a trial and realise booking, payments, or branding are all locked behind add-ons or higher tiers." | |
Data lock-in blocks switching. A coach with about 10 active clients wanted to move platforms and could not get programs and check-ins out. One wrote: "most platforms don't let you easily export your own clients, their programs and checkins... Anything beyond the basic data is 'contact support' or just gone the day you cancel your subscription." | |
Per-client cost feels unjustified once the roster grows. One coach left PT Minder because the bill was too high for the features used, and another was already looking to move off Trainerize to scale or offer extras. | |
Pricing incoherence at the entry point. A new coach cannot tell what is worth paying for, quoting tools at $15-$16/month against $25-$30+ and asking when it starts to feel too expensive for what you get. | |
Wearable integration is superficial for programming. An online-only coach with 32 clients cannot use the data the platforms claim to sync, quoting "we sync step count from Apple Health", and wants session HR zones, recovery markers and sleep impact. | |
Program-builder UX plus forced migration. With rival QuickCoach shutting down and sending its users to Trainerize, a coach tried Trainerize and disliked the builder, saying it is really annoying to build programs in. | |
Payment cuts and third-party branding erode margin. A scaling trainer considered spending $15k+ on a custom app to escape platform and payment fees and vendor branding. |
Documented Interpreted
How competitors find customers
5| Tactic | Src |
|---|---|
| Trainerize runs an open affiliate program paying 15% recurring commission on subscriptions and add-ons with a 90-day cookie, and recruits influencers, agencies and certifying organizations. No conversion metric is published. | trainerize.com✓ |
| Everfit pays affiliates 10% of referred revenue for two years on a 30-day cookie and hands them comparison pages as conversion assets. No effect metric is published. | everfit.io✓ |
| Trainerize's education-partner page sells certification discounts (NASM/AFAA 40% off with code TRAINERIZE40, IPTA, Precision Nutrition) and links The PTDC, whose 900+ coaches claim is the partner's own, not a measured Trainerize signup effect. | trainerize.com✓ |
| Free-forever tier with no card: Trainerize gives 1 client free, Everfit up to 5 clients free, and My PT Hub a 30-day no-card trial before a free downgrade tier. | everfit.io✓ |
| My PT Hub runs a refer-and-earn program and a Facebook trainer community as owned channels. | mypthub.net✓ |
Your angle & pricing wedge
| Piece | Claim | Src |
|---|---|---|
| Angle | One flat per-account price for unlimited active clients with every feature switched on (payments, video coaching, nutrition, branded app) plus one-click full export of clients, programs and check-ins, so switching costs are not built on hostage data. The honest problem: My PT Hub already sells unlimited clients at $59/mo and bundles all add-ons at $195-215/mo, PT Distinction includes every feature but meters clients, and no source confirms any incumbent allows clean, complete export. | |
| Wedge | Bill the coach account, not the client seat or the add-on: one flat price that includes payments, video, nutrition and a branded app, with automatic full data export. At 100 clients, Everfit Pro is $140/mo monthly ($117 annual) before add-ons ($33 meal + $24 autoflow + $21 on-demand + $8 payments), PT Distinction is $169.90/mo, TrueCoach Pro stops at 50 clients and goes custom above that, Trainerize charges separately for nutrition ($20-45), video ($10), business ($25), payments ($10) and a $169 branded-app setup, while My PT Hub Premium is $59/mo unlimited but still gates white-label ($145/mo), Check-Ins AI ($12/mo) and Zapier ($19/mo) and only bundles them on Ultimate at $215/mo monthly ($195 annual); a flat $99-129/mo plan undercuts Trainerize, TrueCoach, Everfit and PT Distinction at this roster size and beats My PT Hub Ultimate, but not My PT Hub Premium at $59/mo, so the wedge is all features included below My PT Hub Ultimate, not unlimited clients alone. |
How others got traction
3| Move | Why | Src |
|---|---|---|
| ABC Trainerize pairs a free-forever plan (1 client) with a metered paid ladder and an open affiliate program. ABC Fitness acquired it in September 2020, and it now says 400,000+ trainers and 1.6M clients. | Trainerize's About page states the scale and the acquisition, and its affiliate page states the 15% recurring / 90-day cookie terms, so the free tier plus the affiliate channel, not any single feature, looks like what compounds acquisition, though no source isolates the affiliate channel's contribution. | trainerize.com✓ |
| PT Distinction was built by a trainer and a developer in 2010, keeps every feature in the base price and meters only clients, and says "thousands of trainers" roughly nine years on. | Its Our Story page says made by trainers, for trainers, and its pricing FAQ says all features come included with no hidden fees, so including features while metering clients avoided the add-on backlash rivals create but still stops short of unlimited clients. | ptdistinction.com✓ |
| Everfit runs a free 5-client tier plus a two-year affiliate program and an academy, and markets a "High-conversion Funnel" to recruit promoters. | Its affiliate page specifies 10% of referred revenue for two years, a 30-day cookie and a $25 payout threshold, and the free 5-client tier is the top of that funnel, but no conversion or revenue metric is published. | everfit.io✓ |
Market heat
Trainerize says 400,000+ personal trainers and coaches serving more than 1.6M clients, processing 5M+ workouts, 1.6M habits and 23M meals a month. Company-reported, not audited.
More ▾Parent ABC Fitness says about 30,000 clubs and studios, over 40M members and about $12B in payments processed a year. Company-reported.
ABC Fitness's homepage repeats 40M members, 530M workouts tracked and 100+ countries. Company-reported.
At least four self-serve vendors sell the same core product with public pricing (Trainerize, TrueCoach, Everfit, PT Distinction), and Trainerize's pricing page shows 150+ G2 reviews plus G2 momentum and ease badges.
More ▾My PT Hub sells unlimited clients on Premium at $59/mo monthly ($52 annual) and bundles every add-on on Ultimate at $215/mo monthly ($195 annual), so flat-unlimited pricing and all-inclusive bundling already exist at the low end. Company-reported.
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Revenue signals
5| Signal | Src |
|---|---|
ABC Trainerize: 400,000+ personal trainers and coaches, 1.6M+ clients, 5M+ workouts, 1.6M habits and 23M meals a month. Company-reported on its About page, not independently audited. | trainerize.com✓ |
ABC Fitness: about 30,000 clubs and studios, 40M members and about $12B in payments processed a year, stated on the Trainerize About page, with its homepage repeating 40M members, 530M workouts and 100+ countries. Company-reported. | abcfitness.com✓ |
PT Distinction: "thousands of trainers across the globe", founded 2010, and it claims the number 1 rating for personal trainer software on Trustpilot, Capterra, Software Advice and GetApp. Company-reported. | ptdistinction.com✓ |
My PT Hub sells unlimited clients at $59/mo (Premium) and all add-ons bundled on Ultimate at $215/mo monthly ($195 annual), which sets a low-end ceiling on any flat-all-inclusive entrant. Company-reported, not audited. | mypthub.net✓ |
Self-serve entry pricing runs from $0 (Trainerize 1 client, Everfit 5 clients) to $290+/mo at 300 clients (Everfit) plus add-ons, with TrueCoach going custom above 50 clients and My PT Hub unlimited from $59/mo. Whether a $99-129 flat entrant is viable is a guess, since no vendor publishes churn, ARPU or margin. | everfit.io✓ |
Should you build this?
The category monetizes, but the gap is narrower than it looks: My PT Hub already sells unlimited clients at $59/mo and bundles all add-ons at $195-215/mo, so unlimited plus everything included plus flat is partly taken, and the only likely-open combination is everything included below My PT Hub Ultimate plus clean full export. Scale is real but self-reported, and the product is a commodity with no technical moat, so incumbents can re-price at any time, and the metered AI and video add-ons show the marginal cost an all-inclusive plan must eat. I would not build this without proof that coaches will switch and pre-pay. Run one test first: recruit 20 coaches running 75-300 active clients who already pay Trainerize, TrueCoach, Everfit, PT Distinction or My PT Hub; have each export the last three monthly invoices, list their add-ons, quote the same roster on My PT Hub Premium and Ultimate, and attempt a full export of one client's program and check-in history on video. Re-price every invoice at a flat $119/mo and ask for three months pre-paid, then kill it if fewer than 6 of 20 pre-pay, if fewer than 10 pay for at least one add-on, if fewer than 8 name add-on gating or data export as a blocker rather than a nice-to-have, if most can already export cleanly, or if 12 of 20 say a $59/mo My PT Hub Premium migration is good enough.
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All sources
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