Health & wellness
Flat Per-Clinic ABA Clinic OS
One flat monthly price for independent ABA clinics: scheduling, RBT data collection, authorizations and insurance billing with unlimited clients and staff.
In plain English
- What category is this?
- Clinics, coaches, and consumers buy for care, fitness, or wellbeing workflows. Here the focus is vertical SaaS.
- The idea, briefly
Build one flat per-clinic price with unlimited clients and unlimited RBT/BCBA seats, included session-data collection, authorization tracking and electronic claim submission, no cut of receivables, and a BCBA-built offline mobile app that imports VB-MAPP/ABLLS-R/AFLS goal banks. Caveat: Motivity already includes 'unlimited users/roles' and Theralytics already offers a $0/client startup package with no client minimum, so only the flat per-clinic plus no-receivables-cut packaging is potentially novel, and it is copyable.
More ▾- What buyers expect
People comparing tools like Motivity, Theralytics, AlohaABA expect the basics to work without surprise fees or missing pieces. The loud complaints are: CentralReach's cost scales with headcount. A poster in r/BehaviorAnalysis says the platform 'costs a lottttt, especially if you have a lot of people working in your ABA company'; the same poster is promoting their own $9/mo platform, so treat this as a competing vendor's assertion, not a neutral clinic's. Scenario: a clinic with many RBTs and BCBAs pays a per-person rate that grows with every hire; and 'Central Reach's cost barrier definitely sucks.' - r/BehaviorAnalysis commenter; scenario: a small or new practice is priced out of the market leader even though they rate its features highly.
More ▾
- Sources
- 12
- Checked
- 5
- Competitors
- 5
- Gaps
- 6
- Page checked
- 5 · 42%
- Snippet only
- 7 · 58%
- Documented
- 11 · 85%
- Interpreted
- 2 · 15%
- pricing5
- complaint4
- playbook2
- market1
Competitors
5- Motivity$26/mo
- Theralytics$30/mo
- AlohaABA$12/mo
Parsed from public pricing blurbs (entry paid tier when available). Max in set: $30/mo.
| Competitor | From | Free tier | Source |
|---|---|---|---|
| Motivity | $26/mo | — | motivity.net✓ |
| Theralytics | $30/mo | Yes | theralytics.com✓ |
| AlohaABA | $12/mo | Yes | alohaaba.com✓ |
| CentralReach | Unverified | — | reddit.com· |
| Rethink (RethinkFirst) | Unverified | — | reddit.com· |
What customers complain about
6| Gap | Src |
|---|---|
CentralReach's cost scales with headcount. A poster in r/BehaviorAnalysis says the platform 'costs a lottttt, especially if you have a lot of people working in your ABA company'; | |
'Central Reach's cost barrier definitely sucks.' - r/BehaviorAnalysis commenter; scenario: a small or new practice is priced out of the market leader even though they rate its fea… | |
Billing takes a cut of every claim. An ABA owner says a third-party biller 'charge[s] 4% of everything billed, | |
Pricing meters on the two axes that grow fastest plus a floor. Theralytics charges $20-30/client/mo and $45-60/user/mo with a $200-300/mo minimum covering up to 10 clients, | |
Data-collection and goal setup is still manual. Theralytics reviewers say 'Entering raw data is time consuming' and that it 'does not currently support importing. | |
AI note tools miss clinical nuance. An r/BehaviorAnalysis poster says the tools 'either over-simplify my language or miss clinical nuance. |
Documented Interpreted
How competitors find customers
3| Tactic | Src |
|---|---|
| Run a public AMA/resource playbook inside the buyer's own community, the way an ABA owner did on r/BehaviorAnalysis with 'I opened a successful ABA business as a BCBA with little… | reddit.com· |
| Exhibit at the field's professional conferences. A clinician in r/BehaviorAnalysis says 'I really like Tenor - they were at APA and their software is really impressive', | reddit.com· |
| Publish free CEU content and a podcast and run a clinical advisory board, as Motivity does (NIMH-funded validation, 'The Motivators Podcast', free CEUs); | motivity.net✓ |
Your angle & pricing wedge
| Piece | Claim | Src |
|---|---|---|
| Angle | One flat per-clinic price with unlimited clients and unlimited RBT/BCBA seats, included session-data collection, | |
| Wedge | Mechanism: bill the clinic, not the units. Incumbents meter on learners/clients (Motivity $24-50/learner/mo; | theralytics.com✓ |
How others got traction
3| Move | Why | Src |
|---|---|---|
| Motivity funded its ABA data-collection and validation work with NIMH research grants rather than o… | Company-attributed on its opened pricing page, which states 'Product development and validation was funded by the National Institute of Men… | motivity.net✓ |
| Theralytics was founded by a BCBA who owned ABA companies, sells software low ($20-30/client/mo) an… | Founder-attributed on its opened site: 'Created by a BCBA. founded and developed by a Board Certified Behavior Analyst who successfully own… | theralytics.com✓ |
| An ABA business owner (irvignes) built a public audience with an AMA in r/BehaviorAnalysis ('I open… | Documented post and comment (31 upvotes, 61 comments in the archived record); the conversion from the AMA to software purchases is not meas… | reddit.com· |
Market heat
The r/BehaviorAnalysis subreddit holds roughly 39,000-48,000 subscribers in 2026 snapshots (confirmed 39,791 / 47,769 / 37,196 on archived pages).
Threads include an ABA owner comparing practice-management vendors, e.g. one who tested Hi Rasmus and Motivity against legacy CentralReach and reported 'I use a 3rd party biller that integrates up with Hi Rasmus. They charge 4% of everything billed'.
More ▾Theralytics reports a 4.8/5 average across 100+ verified Google and Capterra reviews and a customer case study claiming collections rose from 78% to 98% with more than $50,000 in annual savings (company-reported, not audited).
More ▾Motivity states product development and validation was funded by the National Institute of Mental Health under awards R44MH098476, R44MH124562 and R44MH131510, and announced a definitive agreement to acquire Calmanac on June 22, 2026 (company-reported).
More ▾The three vendors that publish prices all meter on learners, clients or staff (Motivity $24-50/learner/mo; Theralytics $20-30/client/mo; AlohaABA $29.99/staff/mo plus $12/client/mo data, per sources 1, 2 and 3), so a growing clinic's bill rises on two axes - though Motivity already includes unlimited users/roles.
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Revenue signals
5| Signal | Src |
|---|---|
Theralytics reports 4.8/5 across 100+ verified reviews and a case study claiming a multi-location California practice moved from 78% to 98% collections with $5… | theralytics.com✓ |
Motivity reports NIMH awards R44MH098476, R44MH124562 and R44MH131510 funding its product and announced a definitive agreement to acquire Calmanac on June 22, | motivity.net✓ |
AlohaABA publishes transparent pricing but no customer or revenue figures on its opened pricing page, so no traction number is available for it. | alohaaba.com✓ |
The r/BehaviorAnalysis community is large and active (roughly 39,000-48,000 subscribers in 2026 snapshots), | reddit.com· |
A new entrant, Kestrel ABA, launched from an r/BehaviorAnalysis post by a software engineer whose BCBA partner lacked insurance/payer training, | reddit.com· |
Should you build this?
ABA clinics pay for software that runs the whole practice: book RBTs, collect session data, watch authorizations and bill insurance. Spending in the category is documented: Theralytics publishes $20-30 per client per month pricing and reports 4.8/5 from 100+ reviews, Motivity is funded by three NIMH grants and is buying Calmanac, and AlohaABA sells practice management at $29.99 per staff member. Pricing anger is real too: a poster in r/BehaviorAnalysis says CentralReach 'costs a lottttt, especially if you have a lot of people' (source 4, a competing vendor's claim), another commenter says 'Central Reach's cost barrier definitely sucks', and an owner reports paying roughly 4-6% of billed revenue to a biller. The wedge is one flat per-clinic price with unlimited clients and staff and no cut of receivables, but the market is crowded with at least six vendors and Motivity already includes unlimited users, so this is not guaranteed to work and no part of it promises revenue or success. Validate next: interview 15 BCBA-owned clinics with 10-50 clients, ask what they pay per month across software plus billing fees, and confirm at least 5 will pre-pay a $149-249/mo flat plan after a 30-day trial.
More ▾
All sources
12| Source | Kind | Status | Accessed |
|---|---|---|---|
Motivity pricing motivity.net | pricing | page checked | 2026-10-05 |
Theralytics pricing, reviews and case study theralytics.com | pricing | page checked | 2026-10-05 |
AlohaABA pricing alohaaba.com | pricing | page checked | 2026-10-05 |
| complaint | snippet only | 2026-10-05 | |
| complaint | snippet only | 2026-10-05 | |
| playbook | snippet only | 2026-10-05 | |
| complaint | snippet only | 2026-10-05 | |
| complaint | snippet only | 2026-10-05 | |
| playbook | snippet only | 2026-10-05 | |
| pricing | page checked | 2026-10-05 | |
| market | snippet only | 2026-10-05 | |
| pricing | page checked | 2026-10-05 |